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marketing
''Be yourself, everyone else is already taken'
Oscar Wilde
DESTINATION MARKETING
CARRAIG
Tourism Website
Creation of visitcarraig.com The site will become the first stage of the development of the area into an eco-museum showcasing the culture, nature, landscape and heritage of the area.
2025
NORTH CARRICK
Bruce's Web Interactive Trail
Copywriting for Bruce's Web app plus business engagement in the creation of Bruce's Web A/R sculpture trail around North Carrick, South Ayrshire. Collab with CRAG Scio, artist David Powell & Artoryx.
2024
SCOTLAND
The Land o' Burns tourism Website
Creation of thelandoburns.com showcasing the lands connected with poet Robert Burns throughout Scotland and the world o'er. Features Burns experiences, Burns shop and a unique tribute trail.
2023 | 2024 | 2025
SOUTH AYRSHIRE
Local Authority
Management and marketing of South Ayrshire Events and Festivals portfolio. Co-ordination of tourism and town centre services and creating an events led social media following from 0-17k.
2008 | 2020
SEALL
Isle of Skye Performing Arts
Marketing freelance services for SEALL, a leading rural arts promoter based on the Isle of Skye. Campaigns for Small Halls Festival, Feis En Eilean, Festival of Words and annual live music.
2023 | 2024 | 2025
TONY BLACK
Artist and Best Selling Author
A range of bespoke artist services available from full marketing campaigns to individual web, design, marketing, social, PR and content elements. Tailored to suit individual budgets.
2023 | 2024
THE GAIETY THEATRE
One of Scotland's Oldest Theatres
Marketing of autumn / winter programme and 2021 pantomime. All marketing and comms related activity including Patronbase, cast announcements, main stage and creative engagement promotion.
2021
SCOTTISH BALLET
Scotland's National Dance Company
Audience development management to increase number of young attenders. Campaign measured results of the autumn mixed programme and Christmas production exceeding targets.
2003 | 2004
ARTS MARKETING
SECTOR MARKETING
AN CRÙBH
Café, Shop, Event Space on Skye
Snapshot marketing review of this stunning event space with cafe and shop on the Isle of Skye. Report looking at a number of marketing elements and providing suggested forward actions.
2025
AMBITION PROGRAMME
Ayrshire Enterprise & Employment
Copywriting services in the form of case studies for four Ayrshire businesses involved with the Ambition programme. Sectors included Food & Drink, Whisky, Manufacturing and AI. Read here.
2025
GROWBIZ
Scotland's Rural Business Support
Marketing services. Original animation design by Adworks Ayr continued into online guide, print and display materials. Copywriting for all including animation script and storyboard.
2025
CARRAIG CONNECTIONS
Community Development Trust
Freelance marketing services towards the inception of Carraig Connections Community Development Trust. Included website creation, branding support and exhibition design.
2024
SCULLERY + SMOC
Mobile Streetfood
Branding and website for The Scullery + smoc, a mobile streetfood business combining a streetfood Scullery and smoc - a BBQ smokehouse and steakout machine!
2024
GHILLIE DHU
Sports Bar with Streetfood
Marketing services and a visual refresh to enhance the premises including exterior signage, window graphics, menu design, posterboards, website design and social media management.
2022 | 2023 | 2024
CANOE SCOTLAND
National Governing Body Paddlesports
All round marketing services including promotion and organisation of two major events - Paddle 07 Exhibition in Perth and BoaterX outdoor competition in Grandtully.
2006 | 2008
COLLEGES SCOTLAND
Collective Voice of College Sector
Specific marketing project to implement the Scottish Credit Qualifications Framework into Scotland's College sector. Included creation of an online game. Beacon Award nominated.
2003 | 2006
SOCIALS
SEALL EVENTS - CLASSIC QUALITY ARTS DESIGN AND PROMOTION (2023-2025)
GHILLIE DHU PUB - SHORT FUN QUIRKY ATTENTION GRABBERS! (2022-2024)
